On mobile devices, when the loading speed of a page goes from one to seven seconds, the probability of a visitor bouncing increases 113%.
Why should we care about mobile performance now?
Web performance on mobile devices (mWeb) is now part of everyday discussions on the side of web engineers and developers as well as on the consumer side. The poor performance of current mobile websites results in a high dropout rate (bounce rate) of visitors, mainly because of the page loading time that sometimes exceeds ten seconds. This leads to potential revenue losses.
In recent years, new technologies such as Accelerated Mobile Pages (AMP) and Progressive Web Apps have been developed to address this problem of speed for current mobile sites. Despite its many advantages, the adoption of AMP technology seems to be adopted mainly by big players. Personally, I'm using the very latest Progressive Web Application (PWA) technology, powered by Service Workers, because they are faster and run online or offline, on slow or intermittent connections.
Nowadays, the speed of a mobile site is not just one of many aspects that developers have to worry about, it is now a major key element that I even personally consider as the #1 ranking factor at the User Experience (UX) level. Having an impressive site with poor performance is useless.
According to a recent Google survey, 60% of mobile users expect a 3-second loading time. And, on average, 75% of them leave a mobile website if it takes more than 5 seconds to load.
How to evaluate the speed of your mobile site?
No need to be a web expert to get an accurate and easy to understand report with the new Google TestMySite tool. Here is a screenshot of the performance results I got for my blog post . How to avoid duplicate content in WordPress.
In the screenshot above, Google TestMySite tells me that it takes only 2 seconds for a mobile device to load my blog post, which is considered excellent by Google since it's quite unlikely that a visitor loss will occur due to the fast loading time of my blog post.
On the right of the performance report, Google displays a screenshot of the exact display on a mobile phone. You can also receive your complete mobile performance report by email by clicking the Receive my free report button.
The second page of the report tells you the mobile performance of your site compared to your competitors in your business niche, as shown in the screenshot below:
My blog article performs better than my competitors in the Internet field that have an average page load time of almost 5 seconds.
ConclusionInvest today in adapting the mobile technology of your website since by 2020, about 70% of mobile connections will occur at 3G or slower speeds.
Optimize the mobile performance of your website with few clicks
The high-performance WordPress theme Apace allows you to enable and disable poweful features to improve the mobile performance of your WordPress site.